Hey, I'm Labdhi. I turn research, ideas and audience insights into social content that gets watched, shared and remembered. From thumb-stopping Reels to creator campaigns and community growth.
THINK ✳ CREATE ✳ TEST ✳ REPEAT ✳ MAKE IT SHAREABLE ↗THINK ✳ CREATE ✳ TEST ✳ REPEAT ✳ MAKE IT SHAREABLE ↗THINK ✳ CREATE ✳ TEST ✳ REPEAT ✳ MAKE IT SHAREABLE ↗THINK ✳ CREATE ✳ TEST ✳ REPEAT ✳ MAKE IT SHAREABLE ↗
↗ impact in numbers
The numbers did some talking.
Big ideas are great. But I care about what happens after they go live. Selected results from the work described in my CV.
✳
58M+
Reel views
Neha Gupta · accumulated during the tenure's Reels, as reported in the CV
↗
14×
Daily reach growth
Finute · ~50K to ~700K daily reach in 2 months
✳
50%
Lower acquisition cost
MySivi · creative testing contributed to a reduction
↗
1.4M+
Regional video views
Jar App Gujarati · Instagram in 7 months
✿
80K
Instagram followers
Neha Gupta · from ~200–300 to ~80K
↗
4K
New LinkedIn followers
Trackk · approx. 2 months
✳
15
Winning creatives
MySivi · delivered in 3 months
↗
26K+
Community members
Trackk · Instagram community managed
✳ selected work
Not just content. Content with a point.
A mix of organic social, creator-led campaigns, performance creatives, community building and regional storytelling. Click any case study to see the thinking behind it.
↗ media shelf
Press play, explore, repeat. LIVE LINKS
Browse selected Instagram Reels, YouTube videos, LinkedIn posts and Google Drive work. Open originals directly or preview supported media here.
✳ a peek inside the brain
Welcome to the idea lab. ↗
Great content begins before the camera rolls. Here's a playful peek at the questions and experiments that shape the work.
01 / hook challenge
Which hook would you stop for?
Imagine a Reel about everyday spending. Choose the opening that feels most attention-grabbing.
Nice choice! ✳ B is the strongest of these examples. It opens with a relatable tension and a specific payoff: three habits.
Illustrative strategy exercise, not an actual published campaign or performance claim.
02 / the idea mixer
One prompt. Many directions.
Tap to generate an example social content concept. Because good ideas begin with a sharp observation.
A city-by-city guide to the everyday habits that shape spending.Format idea: Regional recurring content IP
Sample content prompts, not a record of commissioned work.
↗ behind the posts
A little about the human.
I work across content strategy, execution, audience growth and community. From research-led scripts to platform-specific distribution and performance creative testing.
